In our work with a major apparel retailer we found that among customers’ key emotional motivators were their desire to feel a sense of belonging, be thrilled by the shopping experience, and have a sense of freedom and independence. The retailer executed marketing programs designed specifically to address these motivators at the “choose store” and “make a purchase” stages of the customer journey – for example, by using relatable models within their advertising imagery and providing personalized alerts on new items, aspects of the experience that drove emotional connection even though customers said these weren’t important.
The district court had been more explicit. The Obama administration had “adopted a new rule that substantially changes both the status and employability of millions. These changes go beyond mere enforcement or even nonenforcement of this nation’s immigration scheme. It inflicts major costs on both the states and federal government … It is, in effect, a new law … [It] turns its beneficiaries’ illegal status… into a legal presence. It represents a massive change in immigration practice, and will have a significant effect on, not only illegally-present immigrants, but also the nation’s entire immigration scheme and the states who must bear the lion’s share of its consequences.”